The Road Less Traveled

The name of my blog is more or less a homage to the cliché Robert Frost poem that we’ve all heard a hundred times—“The Road Not Taken.”

“Two roads diverged in a wood and I—I took the one less traveled by, and that has made all the difference.”

This stanza of the poem, however overused it may be, has come into play a lot in my life, most recently in my choice to attend an out-of-state school at which I knew nobody. That decision was one of the best choices I’ve ever made. Not only have I solidified my love of PR and gained experience that I wouldn’t have gotten elsewhere, but I’ve made a lot of amazing connections and friends along the way, and I wouldn’t be the person I am today without those people.

But what I’ve realized as I’ve been away at school is that sometimes, the road less traveled leads you right back to where you started, and not in an “I’ve failed” sort of way, but in the sense that life has a funny way of coming full circle.

When I left for school as a naïve 18 year old, I was completely convinced that I would move to a big city like Chicago or New York City after I graduated to work for some big-time PR firm working on million dollar accounts.

Things could not be more different than what I initially imagined, but not only am I ok with that, I’m extremely happy about where I am in my life.

I’ve had two internships in Charleston, W.Va., my hometown, and have really come to appreciate where I grew up. I’ve also realized that to get outstanding experience, you don’t need to go to L.A. or Washington, D.C.—sometimes the best experience comes from smaller places where you are immersed in every aspect of the job. (You can read about my interning experiences at Charleston Area Medical Center and Maple Creative from my previous posts.)

It’s a few weeks after graduation, and I’m back in Charleston, W.Va. Soon, I will be joining the team at CAMC that helped me fall in love with PR in the first place. I am truly honored to have this opportunity to work along side people who have inspired me so much and whom I respect more than anything.

Did you take the road less traveled? Did it lead you to where you expected? I’d love to hear your stories.

It's not the medium--it's the message

In today’s world of information overload and constant communication (thanks to real-time networks) it is nearly impossible to stay afloat. This is especially difficult for students (like me) to break through the clutter and try to grasp what is important. Words like content marketing, social media, crowd sourcing, geotagging, ROI, etc., are thrown around at hyper speed and we barely have time to stop and breathe trying to keep up with it all. Each week like clockwork, a Mashable blog post shows up in my Google Reader graciously alerting me of somewhere between 30 and 50 digital resources I may have missed. Sometimes it seems hopeless that I will ever dig out from under the vast amounts of information out there.

In July, I wrote about how to break through media clutter. I talked a lot about different tools to use to manage your information, but have recently come to the realization that it’s not the channel that’s important.

No matter what the medium, tactic or program, there are some key components of communication that ring true no matter what. New outlets and mediums will come and go, but as long as we stick to a solid communications strategy and integral steps in the process, we can’t go wrong.

Research: My PR capstone instructor mentions research at least three times per class period, and with good reason. Chances are good that you won’t be an expert in the field your client is in, so there is always room to find out more about it. Not to mention the constant shifting of the media industry, requiring a close eye to identify or at least keep up with trends. Sound research will not only help avoid future roadblocks but can help you come up with new ideas. I try to read as much as I can about tons of different topics and have been pleasantly surprised at how a little extra effort can go a long way.

Planning: Even though some of your communications tactics may seem easy or less important, thus not requiring a plan, but that’s really not the case. I catch myself wanting to jump headfirst into social media or any new communication tool or campaign, but it’s always important to think things through strategically.

Monitoring: Once we’ve set a campaign in motion, it’s such a relief that we finally get to implement that we forget that we actually have to check up on it. While technology is great, it’s far from perfect, so constant monitoring is vital. Google Alerts are a godsend in monitoring brand discussion and keeping tabs on the online conversation about it.

Evaluating: This is something I’m sure we all put at the very end of our communications plans, but how often do we actually go back and track our results? As students, evaluation is a process that is often an afterthought, or one that we don’t do much of in the classroom until our upper level courses. Getting in the habit of constantly evaluating your campaign or program will put you in the mindset to push your communications further than you thought possible.

Do you agree or disagree? Is there anything else you would add? I’d love to hear your thoughts!

Saying "I Do" to your career

I’ve been working on a project for my Advertising Strategies class about brides-to-be, building a consumer profile. Thus, weddings have been top of mind for me this quarter, and it got me thinking about marriage and how it applies to my life right now.

No, I’m not engaged. Not even close.


I’m talking about my chosen career path.

We’ve all heard people warn us not to be married to our careers, to have a life outside our work.
But I tend to disagree. In researching marriage and weddings for my project, interviewing several brides-to-be, reading countless wedding magazines and researching the history of weddings, I’ve come to realize that maybe being “married” to your career isn’t such a bad thing after all.

Think about it. The way you choose your career path is perhaps similar to the way you pursue any relationship. You want it to make you happy, give you a reason to wake up in the morning. You want it to challenge you, push you to be your best.

And of course, just like in a relationship or marriage, there will be times when it lets you down, when you wonder where you would be had you chosen to do something else. You’ll have rough days when nothing seems to be going right. You’ll make mistakes. But at the end of the day, you’ll remember why you chose your career in the first place, and remembering that will make the difficult times seem a little less gloomy.

So, to the love of my life, public relations, I guess it’s for better or worse!
Think my analogy is too extreme? Do you agree? I’d love to hear your thoughts!

Photo courtesy of Google Images.

Hard work pays off

If there’s one thing I’ve learned after four years in college it’s this:

Hard work pays off.

As I approach my final months of being a college student, I’ve been looking back a lot lately at the past four years, evaluating my experience, identifying what went right and what went wrong. But one thing that remains constant throughout those experiences is that the harder I worked, the more I achieved, and the happier I was in the long run.

If you know me, you know I’m a big fan of goals, a la Rachel Berry from Glee. I am a strong believer of following your dreams, but an even bigger advocate of hard work.

I found a quote a few weeks ago that I really identify with:

"Some people dream of success, while others wake up and work hard at it." --Author unknown


We all have dreams, and we all want to believe we can achieve anything we set our mind to do. But the reality is, that’s not enough—it takes a lot of time, a ton of effort, and probably a few sacrifices along the way.

One of the best decisions in my college career was joining the student PR firm, ImPRessions. Never in my life have I met so many hard-working and dedicated people in one group. I was reminded of how lucky I am to be a part of it today, when we announced that our firm has been honored with national affiliation status through PRSSA National.

In the past few months I’ve found it harder and harder to motivate myself as senioritis and anxiety of life after graduation have taken their toll, but then I remember to take a step back and remember that slacking off isn’t going to get me anywhere.

If I could offer any advice to younger students or my peers in general, it’s find something you want in life and work harder than you could have ever imagined to get there.

I’d love to hear your thoughts on this…do you agree? Disagree? What advice do you have?

PR happens

Never in my life have I seen more focused and driven students as I saw at this weekend’s PRSSA National Conference. You could just feel the energy in the sessions as PR minds came together for a common purpose: surviving and thriving in our chosen industry.

Back in Athens, there is a stereotype of the “Scripps kids” as being highly involved, very confident and exhibiting an eagerness to learn. I can report with certainty that our hunger and passion for journalism and PR is not unique to our neck of the woods, but is shared across the country.

With the current state of the economy, it seems that our generation seeks an omniscient power to descend upon us and give us the answers to our questions of whether or not to go to grad school, if we should choose agency or corporate PR and what makes us stand out from our competitors in the job market. While I’m sure most professionals, advisors and professors have opinions of what the answers to these questions should be, I’m beginning to see that in reality there is no one answer.

I admit that I am guilty of asking these questions to everyone who will listen to me, lately emphasizing the grad school inquiry. Not only is my incessant interrogation likely annoying, but in reality nobody has a clear answer for me, and they shouldn’t. Decisions about something as important as my career need to be those that I can personally be proud of and stand behind.

As public relations students and practitioners, we are so focused on our clients and our other “publics” as we strive daily to please them, but I would argue that we are forgetting one very important key public: ourselves. There is no possible way that we can be all things to everyone in this industry—there are simply not enough hours in a day. And while I’m not advocating limiting yourself by any means, deciding what your key values are and finding something you are passionate about are integral steps to becoming the professional you want to be.

Some overall advice from the PR pros at National Conference:

•Be hungry and demonstrate hard work, but also be a team player.

•Always show your thanks and gratitude. That extra mile can go a long way.

•Present A+ work all the time.

•Become an expert in something—it will set you apart.

•Listen to the conversations going on about your company.

•Passion is not a substitute for planning.

•Never limit your creativity.

•Be who you are.

What else would you add to this list? I’d love to hear your thoughts.

A senior's guide to surviving and thriving in college

Senior year. It’s hard to believe that three years have gone by so quickly. It seems like just yesterday that I was moving into the dorms without a clue as to what college was all about. I can say that it was everything that I expected and nothing at all like I thought it would be. I’ve had lots of ups and downs, make lots of mistakes and enjoyed lots of successes.

While I can see the light at the end of the tunnel, I will attempt to savor these last nine months at Ohio University. Despite the expense of attending an out of state school, I have never regretted my decision to come here. I cannot image being anywhere else, and I will be a Bobcat for life.

For those of you who haven’t started college yet or those of you who still have a couple years left, I hope the following advice will help you make the most of your college experience.

1. Get involved. I know it’s intimidating to join an organization in which you don’t know anyone or know anything about, but it will be worth it. If I hadn’t gone to my first PRSSA meeting in fall 2007, I would have never gotten the chance to network with professionals, meet other PR students or even join ImPRessions. Not only have I met some amazing people, but I’ve had the opportunity to gain leadership experience that has been vital to my success.

2. Work hard. The workload in college is extremely intimidating at first, but if you stay on top of things you’ll be fine. I’m not saying you need to get a 4.0 or study 24/7, but establishing a killer work ethic early on in your college career will not only make the next few years seem easier (because you’ve realized you can handle the work) but it will show future employers that you have what it takes to shine. My secret to long nights of studying: energy drinks, studying in groups and taking breaks so you don’t get too burnt out.

3. Save time for fun. This may seem contrary to my previous tip, and it is the lesson I’ve had the most difficult time with. I get so caught up in school work, meetings and my organizations that I forget to let myself have some free time. Take time away from your stressors and go see a movie, go to the gym, hang out with friends or simply do nothing at all. Nobody expects you to work 100 percent of the time, so you shouldn’t expect that of yourself either.

4. Try something new. While I’m not exactly adventurous, I have taken opportunities to try new things in college. I’ve gone to a Latin dance night and attempted to keep up with the authentic dancers, played intramural softball (a sport I’ve never played in my life) and flew to Chicago, my first flight without a chaperone.

There’s no doubt that I will be sad to leave Athens in the spring. I’ve made a lot of good memories in my time here and have made amazing friendships that I hope will last a lifetime. Even so, I am looking forward to what the future brings. People say that college is the best four years of your life, and while I agree that it is a unique period of time like which you will never again experience, I don’t think it’s a completely true statement. My belief is that these four years will be my gateway into fulfilling my dreams and is a foundation upon which I can build my future.

Eye on the prize

Goals. I cannot live with out them. I set goals for every aspect of my life: a goal of how much sleep I should get each night, how many times a week I should make it to the gym, and even how quickly I can finish a book.

I recently led the final meeting of my ImPRessions account, and we started talking about what everyone was doing for the summer and what he or she wanted to do next year. I then imposed my bit of wisdom on them: it is important to have goals. One of the girls told me that I reminded her of Rachel Berry from Glee with her obsession of goals (which I take as a compliment), but I was serious, and still believe that goals help us succeed.

The trick is choosing the right goals. You don’t want to set an unattainable goal; that will only set you up for failure and end in a downward spiral toward depression. For example, I would not realistically set a goal of becoming a Broadway star. That goal is not likely to be met, and setting that goal for myself would only give me false hope.

You also don’t want to let yourself off the hook too easily. Setting goals that are too easily met only limits your potential, which is no way to live. I’m a believer of pushing yourself, because that is the only way you will grow.

So, here is my advice for setting goals: identify two or three things that you most want to accomplish. For me, writing my goals down helps solidify my dedication to reaching it. Then figure out what individual steps you will need to take to accomplish your goal. It doesn’t have to be written by any means, but you should give it some thought.

Having said all of this, sometimes the best option is to simply go where the wind takes you. I’ve realized in my 21 years that on occasion, things do not go according to plan. This has been the most difficult lesson for me to learn, because I try to do everything “by the book” and cannot live without structure. But recently, I’ve been forced to do so (see my post “The power of collaboration”) and have grown because of it.

What are your thoughts on goals? Do they help you succeed? I would love to hear what you think.

This post was inspired in part by a post written by Skip Lineberg on the blog "Professional Studio 365."