How to sort through media clutter

With the Internet at our fingertips now more than ever, the amount of information we are exposed to continues to grow exponentially. Every time you log in to Facebook or Twitter, you are inundated with information like what your best friend ate for breakfast or what song John Mayer’s latest heartbreak has resulted in. When you search for anything on Google you will probably get at least a few million results, not to mention the paid ads that show up.

With so much information at every turn, just trying to figure out what is going on in the world can be mind-boggling. Luckily, there are ways to make sense of it all. I’ve come across some useful tools to make the web a little less intimidating.

RSS: If you’re like me, you probably get most of your news online as you are drinking your morning coffee, checking e-mail and contemplating what the rest of your day will entail. I use Google Reader to aggregate all my news sites and blogs into one space. It lets me organize them however works best for me, and I get the day’s news in a much shorter amount of time than I would trying to search for news sites on my own.

Tip: Most news sites have a separate RSS feed for breaking news, so if you are just looking for the top headlines, that’s a perfect way to go.


Twitter lists/columns: According to the Twitter website, there are currently more than 100 million users on the site and about 750 tweets per second. That is a LOT of information even if it’s only in 140 character increments. If you use Twitter frequently, you are probably following a lot of users. Luckily, Twitter now allows you to organize the people you follow into “Lists.” You can create separate categories for as many things as you like and can label each followee with a “List” category. Each list can be made private or public, allowing other users to follow your list.

If you want to get more advanced with your Twitter use, you can download (for FREE) a desktop application like Tweetdeck to help you organize your information. Tweetdeck allows you to personalize your application with an unlimited number of columns and even lets you administrate several different accounts at once.

Google Alerts: If you’ve ever searched anything in an online search engine, you have experienced the endless pages of search results that appear for almost anything you could look up. This can be overwhelming, especially if you are trying to research for a client and stay on top of online discussions that include them. To make the task easier, I suggest using Google Alerts to filter the information for you. You can choose in your settings to subscribe to an “Alert” of any keyword/s you like. I have Google Alerts for individual clients as well as the student PR firm and my employer for the summer. You can set each Alert to send you an e-mail with any new search results pertaining to your keyword daily, weekly or as Google finds them. Within each Alert setting you can choose to include news, blogs, videos, discussions or everything in your Alert e-mail.

Of course, the tools I use are far from the only ones out there. I’d love to hear about other things you may come across.

Creating customer loyalty

After working for a health system two summers in a row, I’ve become very immersed in many if not most aspects of the company. You would never realize unless you were on the “inside” how much work it takes to run a hospital on a daily basis. The sheer amount of organization necessary to just keep up with the basics is unreal.

As an employee of the marketing office, I’ve had the unique opportunity to look at the system in a different way than most of the clinical staff. While doctors and nurses are working tirelessly day after day to keep up with the patients’ needs, my office researches and creates ways in which we can better serve our patients. This has lead to the realization for me that patients are the customers.

Just like any other industry, those in the health care field must strive to keep their patients—in other words, create customer brand loyalty. While many things in the health care field are industry-specific, there is a lot to be learned from a health care model in terms of customer service.

After participating in service learning training in the health system, many connections between marketing/PR and health care have been solidified in my mind. Here are three tips for building customer loyalty to take to heart no matter what industry you work in:

1. Anticipate the needs of your customers/audiences/clients. Whether you are a nurse taking care of a patient or an account executive working for your client, it is important to know what they expect of you. Go above and beyond when at all possible, and not only will you impress them, but they will turn to you for all their needs in the future.

2. Be open and honest. Sometimes the truth hurts, but it is never as painful as a lie. If you are straightforward with your customers, you will build a sense of trust that is vital to any working relationship.

3. Stay calm in a crisis. No matter how hard you try to prepare, unexpected problems are bound to come up during your career. While your first reaction might be to run, take a deep breath to clear your head and begin finding out key information about the issue. Once you’ve done that, decide how to move forward to correct the problem and to alert your audiences. While developing a public message, refer back to number two.

If you follow these steps, you will gain a great deal of respect from your customers and will benefit from their loyalty because of it.

Some information taken from ServicePlus training at CAMC Health System.

Photo from Google Images.