Eye on the prize

Goals. I cannot live with out them. I set goals for every aspect of my life: a goal of how much sleep I should get each night, how many times a week I should make it to the gym, and even how quickly I can finish a book.

I recently led the final meeting of my ImPRessions account, and we started talking about what everyone was doing for the summer and what he or she wanted to do next year. I then imposed my bit of wisdom on them: it is important to have goals. One of the girls told me that I reminded her of Rachel Berry from Glee with her obsession of goals (which I take as a compliment), but I was serious, and still believe that goals help us succeed.

The trick is choosing the right goals. You don’t want to set an unattainable goal; that will only set you up for failure and end in a downward spiral toward depression. For example, I would not realistically set a goal of becoming a Broadway star. That goal is not likely to be met, and setting that goal for myself would only give me false hope.

You also don’t want to let yourself off the hook too easily. Setting goals that are too easily met only limits your potential, which is no way to live. I’m a believer of pushing yourself, because that is the only way you will grow.

So, here is my advice for setting goals: identify two or three things that you most want to accomplish. For me, writing my goals down helps solidify my dedication to reaching it. Then figure out what individual steps you will need to take to accomplish your goal. It doesn’t have to be written by any means, but you should give it some thought.

Having said all of this, sometimes the best option is to simply go where the wind takes you. I’ve realized in my 21 years that on occasion, things do not go according to plan. This has been the most difficult lesson for me to learn, because I try to do everything “by the book” and cannot live without structure. But recently, I’ve been forced to do so (see my post “The power of collaboration”) and have grown because of it.

What are your thoughts on goals? Do they help you succeed? I would love to hear what you think.

This post was inspired in part by a post written by Skip Lineberg on the blog "Professional Studio 365."

The power of collaboration

This quarter I have learned the power of collaboration. While I have worked with many student organizations in the past and still do, my organizations have never done a large-scale collaboration with another organization.

This spring was different. My ImPRessions team and our client, Backdrop Magazine, decided to produce a huge outdoor event to celebrate the release of Backdrop’s latest issue. We couldn’t fund it ourselves, so we looked to two major student organizations on campus, University Programs Council and the Black Student Cultural Programming Board, got funding from Vision Ohio, and the rest is history.

Collaborating is such a unique experience because it allows everyone to bring their most valuable talents to the table to produce something amazing. It also proves difficult at times trying to make sure everyone’s goals are met and that communication is optimal.

Through this event I also learned a lesson or two in crisis communication. The artist canceled 16 days before the event, which is arguably the worst problem that could come up in planning and implementing a huge concert. However, we were not daunted. The team was incredible and acted quickly in searching for a new artist. I was very impressed with UPC and BSCPB in their experience and poise in such a difficult situation, and am very grateful Backdrop and ImPRessions (the rookies in implementing huge concerts), had “seasoned professionals” working with us.

We were very nervous about publicly disclosing the fact that we had no artist two weeks before the event, but we made a statement on our Facebook group and, to my amazement, received nearly zero criticism from students. In fact, many tried to offer solutions to us. This to me is a testament to the power and importance of being open and honest and communicating effectively 100 percent.

Once we found a new artist (two actually: Clipse and Consequence), everything else came together seamlessly. There was not a cloud in the sky on the day of the event and I think people really enjoyed the concert.

I have learned so much from working on this event and throughout the year with my client in general, and I’m actually going to miss it all next year, but I have the utmost confidence in my successors and look forward to seeing what they come up with for 2010-2011.

Get it write

As I progress in my education and subsequent jobs and activities, I’ve found that I only get busier. While I have become more adept to managing my time, I’ve realized that one area where I’m lacking is paying close attention to detail.

In our fast-paced world today, it seems that we are more often apt to lean toward quantity over quality. To-do lists get longer and longer by the minute and with texting and social media it is nearly impossible to escape from work, school or any other commitment we have. We are now reachable 24 hours a day, and while this may have its advantages, it tempts us to work around the clock.

After failing to catch some basic editing errors in some of my recent work, I got a major wake-up call: I need to slow down.

It is not uncommon for me to have to pump out a story for the Web or a press release in a relatively small amount of time, but sometimes the pressure of deadlines makes us forget to take the time to really get back to the basics, that is the target audience, key messages and readability.

Having said all this, I’ve come up with some tips for writing well—ones that I will work on following consistently and hopefully they will help you out as well!

1. Slow down. Don’t write in a rush—it will only end poorly.
   
   
2. Step away from the computer. Leave your work, literally walk away from the computer and take a break before you do a final edit.
   
   
3. Get a little help from your friends. Ask someone else to read over your work. You may know what you mean, but does it make sense to the general public?
   
   
4. Use your AP Stylebook. There are stylistic things such as states and addresses that I cannot seem to remember offhand, so it is important to keep your stylebook by your side at all times.

I'd love to hear some of your best practices for writing!