Time flies

As the time for me to schedule quickly approaches, I cannot believe how fast my time in college is going by. It is impossible for me to comprehend that, in a little over a year I will be graduating and going out into the “real world.” This is probably the scariest and most exciting time of my life.

I’m beginning to realize how little time I have left at Ohio University, and it’s bittersweet. Part of me wants to graduate and start working and doing what I love, but I’ve found a whole other family here that I’m simply not going to be ready to leave next year.

I feel like I’ve finally found my footing in college, finally figured out the balance between classes, work, extracurricular and fun, and now that I’ve figured it all out it seems that my life is in fast forward.

So, after coming to that realization, I’ve made a conscious effort to experience new things while I’m here. For my online journalism class I am working on a blog about the arts at Ohio University, and that has pushed me to talk with people I wouldn’t normally and to attend events and performances that I might not otherwise make time for. I’ve started playing the piano again (I hadn’t really learned a new song for years before now), and have taken up running, which I previously despised.

If anyone has ideas of things I need to accomplish before leaving college, I’d be more than happy to hear them!

Social media: the beginning of a new era?

I just finished reading “Facebook Era” by Clara Shih. While I would consider myself relatively knowledgeable when it comes to social media, this book opened my eyes to a lot of things I hadn’t even heard of before.

One thing I never really thought about with the advent of social media is the universality of the trend. Shih’s book is great about giving a history of social media and explaining the uses and audience for the most popular networking sites and applications.

Something else that really stuck out to me was her explanation that, while social media is criticized for taking away personal connection, it actually allows us to communicate more. Shih discusses “fringe” relationships and explains that social networking sites let us keep in touch much easier than ever before. We can connect with people we’ve only met once or twice, or maybe even never at all, with very little effort.

The most valuable lesson I took away from the book was that social media in all forms is not for everyone or every business. Shih gives awesome advice on how to figure out a social media model that works best for your company or simply the brand Y-O-U.

Communication is the best policy

Communication is such a vital part of life, especially in the world of PR. This is easy to forget when going through the everyday motions in a PR firm of event planning, media contacting, tweeting, crisis management and other client needs.

This quarter has been a whirlwind for the Backdrop account. Between collecting survey results to measure awareness of the magazine on campus and helping to promote the launch of the latest issue, my team and I have been going non-stop.

But even with the hustle and bustle of everyday life, it is important to take as step back and remember that communication is the number one ingredient to a successful PR campaign.

Not only is it imperative to keep open doors of communication with your client, but with your team as well. If everyone is not on the same page with the campaign, then it will ultimately be doomed for failure.

To make sure we are communicating effectively, we have created individual positions for each member of the account so that tasks are divided up and each person can focus on a specific specialty. At each weekly meeting, each position is responsible for bringing up any issues or concerns regarding his or her assignments.

To further our organizational and communication skills, we are implementing the use of Google Docs to create our PR plan and to keep track of the details of all of our jobs and deadlines. We keep in close contact throughout the week when we have a lot going on and support our client in any way we can.

While the mediums of communication have multiplied in recent years, I still find that the best medium is face to face. Your words simply cannot make the same impact in a tweet or text or e-mail or even phone conversation as they can in person.

In a 2.0 world, my advice is this: take the time to really, truly communicate, whether it’s with a friend, a boss, a colleague or a client. There is so much to gain from effective communication, and it should be a priority for all aspiring public relations professionals.

From my post for the ImPRessions blog